iboria

Back in 1985 users used to always pay for the content they wanted. Payment would go directly from the user to the distributor of the content and from there part of it would go to the producer and or creator.

Right now in 2011 people share and or recommend contents from the creators and producers for free and many times those same creators and producers do not see the money they used to receive or get accurate information or advantages from about what is going on. This means lost of potential income and or valuable information.

But we must understand that although people might not be paying with money for contents, they are promoting, distributing and, in few words, paying with their attention. And with the money they don't spend in digital copies and distribution they do pay for other type of products and services.

Starting 2011, Iboria will measure this attention, transform it in discount advantages for users when paying for anything they might buy and share revenue with the creators and producers of those contents that received that attention in the first place.